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for any concept-level keyword that is different and strong enough to stand as
a separate site.)
For example, fashion shopping mall would be an excellent topic to include
(especially since it includes fashion shopping and shopping mall within it.)
You can keep right on BREAKING OUT in WINDOW #3, then brainstorming in
WINDOW #1 (DEMAND) and pruning after doing research in WINDOW #2
(SUPPLY). You will really come up with original, non-obvious keywords and
affiliate programs that are right for your target market and that are part of major
new directions related to fashion, but that don t contain the word fashion.
You may even discover a concept that is so strong that you decide to adjust your
first concept, or even replace it with this new one!
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Affiliate Masters Course
Here s another way to BREAKOUT. Use this really interesting feature&
Search It! > Metasearch (STEP 1) > Ixquick (STEP 2) > fashion (STEP 3)
In this search, a site gets one star for every major Search Engine that
scores it in its Top 10 (i.e., on Page #1 of search results). So it s a fast
way to check all the major engines at the same time.
Any site on the first page of this search result with three stars or more is a
good performer. These sites know what they're doing and are not there
by accident. Getting two stars is good. One star could just be a fluke.
Ready? Search for fashion.
At the time of this writing, Fashion.net scored top stars. Click to that site.
Now click on Fashion in the menu. Click on Designers, then New
York, and finally Betsey Johnson.
Now go to the menu of your browser...
VIEW > SOURCE
This shows the HTML source code for this page. Look for the META
keywords tag within this page s HTML...
betsy johnson, Betsey Johnson dresses,Betseyjohnson,
glamour,beautiful,clothing,catalog,catalogue,pants,dresses,skirts,jackets,
shirts,shopping,gifts,style,lingerie,sexy,apparel,shoes,online
store,sale,footwear,jewelry,fun,fashion,fur,sequins,trends,sweaters,blous
es,jeans,denim,swim,bathing
suits,swimwear,footwear,club,trend,tees,tops,college,evening
dress,sportswear,capris,tanks,tubes,bracelet,necklace,earrings,belts,han
dbag,knits,poncho,ponchos,casual
wear,intimates,bra,camisole,panties,underwear,bikini,halters,corset,shoes
,designer,stylish,satin,tailored,classic,formal,evening,accessories,outerwe
ar,t-shirts,handbags,heels,pumps,strappy sandals,giftcard, gift
certificates,logo,rhinestone,hats,hosiery,leather,suede,strapless,suiting,su
it jacket,tee shirts,sweatshirts,fitness, mini skirt,playful" />
Yes, this site makes a common mistake of listing tons of different
keywords. But that s OK... they ve done some brainstorming for you!
Continue researching the Fashion.net site. Or try other sites on the first
page of your Search It! results. Or do a new search at Search It!.
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Affiliate Masters Course
Depending upon your time restraints, repeat the process for all of your
high-profitability fashion -containing keywords.
One final note&
If a particular search uncovers a merchant site, and if it has an affiliate
program that fits your Site Concept, enter what kind of merchandise it
sells. Also insert the URL of the Join Page into POSSIBLE PARTNERS
for that keyword (as explained above).
If it s a content site, review its content and follow the links out -- add to
your POSSIBLE PARTNERS and IDEAS FOR CONTENT columns.
OK, let s get out of the three windows for a moment. They have focused on the
KEYWORD END of brainstorming...
KEYWORD END.............& & & & & & ..CUSTOMER END
(BRAINSTORM & PRUNE) -- KFCPs -- (BRAINSTORM & PRUNE)
Now let s look at the CUSTOMER END. Get into your visitor s shoes.
Answer these questions...
Q -- Who is she?
A -- Writers, software companies, or manufacturers in any industry you can
imagine. I ll come up with a lot more answers and then figure out how to reach
each one. I ll be specific and break them down into niche segments. What do
they do? What kinds of things would they search for at a Search Engine that is
related to their occupations?
Q -- What is she trying to do?
A -- She is looking to sell her products or information and has no idea to do it. As
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